Westfield Booragoon is excited to be partnering with South Metropolitan TAFE again in 2024, after the success of our collaboration in previous years.

Working closely this fashion business student duo, we gave these fresh up-and-comers the opportunity and creative challenge to flex their design skills, by visual merchandising our display cabinets in centre this season.

Get ready to feel inspired as we take you through their creative journey and finished designs below.

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The brief and concept

To create an Winter fashion display for Westfield Booragoon that’s unique and visually striking. Students worked in small groups to ideate and bring their visions to life through sketch, moodboards and graphic design.

The big reveal

We’re proud to unveil the below concepts in our centre. Brought to life in true form, from the creative minds of South Metropolitan TAFE students. You can see that their creative journey from the initial moodboard and digital design phases came to fruition.

On your next visit to Westfield Booragoon, be sure to stroll by Jurlique or General Pants to appreciate these eye-catching displays. You’ll walk away feeling inspired and in-the-know for all things fashion this season.

The talent behind the design

Meet Brooke and Abby, the creative force behind the design. Read on to discover their inspiration, challenges and favourite moments working with us.

Why did you choose to study Visual Merchandising?
Studying Visual Merchandising as part of the Fashion Business course has been one of the most significant parts of the course and opened a doorway into the industry. Having no background in Visual Merchandising and being put into the role of merchandising for the Westfield Booragoon installations and designs of the project has been a great way into the industry. VM is an important aspect in the fashion industry and is seen in almost every role and we are extremely proud to be included in the Westfield project.

What did you enjoy the most about this project?
The Westfield project has helped us understand the work and effort and resources put into created a VDU. Creating the props and laser cutting all the work for the designs and getting creative. The communication with Westfield was amazing and helped us understand the way they would like their A/W displays to be, and the briefing they gave us prior to completing the VDU’s. Creating the props and using new technology like the laser cutter has all been an amazing experience.

What inspirations did you draw upon to create your design?
Through our designs we used WGSN, Pinterest and previous visual displays for our product for inspiration of the VDU. Pinterest has the most amazing design inspirations for any aesthetic that would like to be with past designs. WGSN has been extremely helpful keeping on track with all the current trends with VM and helped us out with keeping up to date and current with the emerging and current trends.

How did you work with external suppliers, your teacher and Westfield to bring your concept to life?
We started by assessing the Westfield Booragoon’s size of the display units and having a look prior to starting to design for the VDU. Communicating with the Westfield team which helped us understand the target market and the people who will notice the display. Our lecturers were extremely helpful organising our supplies and keeping up to date with ETA’s of certain props and materials.

What was most challenging about this project?
We originally had a different concept but with the help of Westfield and their team we decided on a new idea that matched with the rest of our design. The timeline of the project to communicate and create our designs was challenging especially with limited class time to organise the props and concepts for our VDU’s.

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The meaningful, real life experience provided through this partnership has given students practical experience, working with timelines, budgets and suppliers from different industries. Most importantly, it gave students a public podium to spotlight their creative work for our community and retailers to enjoy.

You can find more info on Fashion Business courses at South Metropolitan TAFE here >