Finding the perfect cut of jeans for your figure type can feel like winning the lottery, but it need not be a game of chance. If you are armed with the right information, locating the pair that are going to hug you in all the right places should be a simple mission. 

To make it easy What's What have brought on board Jeanswest Denim Manager, Michael Zerger-Daddow, to direct us towards the right styles for six popular body shapes as seen in Trinny & Susannah's 'The Body Shape Bible'. Zerger-Daddow truly lives and breathes denim and has done so for the past fifteen years.

For this feature Zerger-Daddow has guided us towards the best jean styles for those with Apple, Cello, Column, Lollipop, Hourglass and Pear figure types. Wanting direction as to which body shape best describes your figure? Fashion For: Which Shape Are You will help you determine yours based on Trinny & Susannah's 'The Body Shape Bible' rules.